Research Methods

We employ various data collection methods to understand and unearth the unexpressed needs of the consumers

• Accompanied Shopping and Exit Interview
• CATI and CAPI
• CLT and Street Intercept
• Desk Research
• Ethnography and Observation
• Eye Tracking
• Facial Decoding
• Group Discussion
• Individual Depth Interview
• In-home Interview
• Mail Survey
• Mystery Shopping
• Online Research
• Telephone Interview

To hit the audience, it is important to understand what message is important to them. Speaking the same language to the target is important to reach their insight.