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Research Methods

We employ various data collection methods to understand and unearth the unexpressed needs of the consumers

  • 3.2.2 1 Research MethodsAccompanied Shopping and Exit Interview
  • CATI and CAPI
  • CLT and Street Intercept
  • Desk Research
  • Ethnography and Observation
  • Eye Tracking
  • Facial Decoding
  • Group Discussion
  • Individual Depth Interview
  • In-home Interview
  • Mail Survey
  • Mystery Shopping
  • Online Research
  • Telephone Interview

To hit the audience, it is important to understand what message is important to them. Speaking the same language to the target is important to reach their insight.