Unveiling the Car Market Potential

Women and Gen Y are potential new car buyer in the next 3 years. The emergence of 100% EV cars has sparked interest among Gen Z, Gen X and Male Group, where Toyota, Honda and Tesla are top 3 co-considered brands. Furthermore, the next car purchase budget is mostly THB.500,000-800,000 across all genders and Gens.

Source: INTAGE THAILAND STUDY ON JUNE 2023 (n=201)