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A Lecture on "Consumer Insights and Branding" for Diplomatic Corps from Malaysia

image2Ms. Dangjaithawin Anantachai, COO and MD of INTAGE (Thailand) Co., Ltd. was recently invited to give a lecture on Consumer Insights & Branding to the diplomatic corps from Malaysia, in a capacity of the Advisor to Academic Committee of MAT and the President of Thailand Marketing Research Society (TMRS).

The delegation paid a courtesy visit to the Marketing Association of Thailand (MAT) on 1 October, during their formal expedition to Thailand under the Thailand-Malaysia Economic Co-operation Project: SMEs, Franchise and Creative Economy Business Focus & Networking, from 29 September to 2 October 2013. The visiting group comprised of the diplomatic corps, led by H.E. Mr. Krit Kraichitti, Ambassador of Thailand to Malaysia, as well as representatives from prominent institutions in Malaysia such as Federation of Malaysian Manufacturers (FMM), ASEAN Retail-Chains & Franchise Federation (ARFF), Branding Association of Malaysia (MRCA), the Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM), etc.

The lecture drew high attention and interest from the group, who foresee closer linkage and extensive business expansion between the two countries after the realization of AEC in year 2015.

A Lecture on Consumer Insights and Branding for Diplomatic Corps from Malaysia