Advancing Data-Driven Marketing: INTAGE Thailand Supports Amaze Survey within the Amaze Ecosystem
On April 24, 2026, CP Group* and NTT DOCOMO announced a strategic partnership to accelerate the development of the “Amaze” ecosystem in Thailand, where INTAGE Thailand supports the development of “Amaze Survey,” a data-driven marketing solution introduced as one of the key features within the ecosystem. This marks an important step in integrating platform data, loyalty systems, and consumer insight to enable more precise, real-time, and actionable marketing intelligence.
The announcement has generated significant interest across diverse media perspectives, reinforcing its strategic importance.
What is Amaze Survey, why it matters
Amaze Survey is a next-generation, data-driven insight solution developed through the collaboration of NTT DOCOMO, Ascend Commerce, and INTAGE Thailand. It enables businesses to make more confident decisions, optimize marketing campaigns through real consumer feedback, and reduce business risk through faster learning cycles.
By connecting brands directly with verified Amaze platform users, Amaze Survey supports more precise targeting and faster turnaround for business action. Participants are rewarded with Amaze Points, creating a win-win ecosystem where consumer engagement is translated into actionable intelligence.
INTAGE acts as the intelligence layer transforming platform data into human understanding and business impact by
- Localizing research design to reflect Thai consumer behavior
- Ensuring data quality and methodological accuracy
- Translating insights into actionable marketing recommendations
- Bridging global technology with local business application
This initiative highlights new growth opportunities beyond conventional research. By combining behavioral data (real purchase and usage) with attitudinal insights (survey responses), it will enable new level of understanding that will reshape how businesses operate.
Insight is no longer an output - it is becoming a core input to decision-making.
*About CP Group and Amaze Super App: CP Group is one of Asia’s largest conglomerates, with operations spanning retail (7-Eleven, Lotus’s), wholesale (Makro), telecommunications (True), and digital platforms. The “Amaze Super App” is designed to connect these services through a unified loyalty and e-commerce platform, creating a large-scale data environment where consumer behavior can be continuously observed, analyzed, and activated for business impact.