Gen Z Top Brand 2025

Why has Thailand Post captured the hearts of Gen Z—even as a 140-year-old Thai brand?
This was the most frequently asked question during the Gen Z Top Brand 2025 event. And today, we have the answer.

BrandSense is an O2O brand health analysis tool. It begins by gathering social voice data from Wisesight
which is then followed up with mobile panel interviews conducted by INTAGE, sampling 3,000 respondents
across Gen X, Gen Y, and Gen Z. The goal: to compare perceptions across generations.

Using the BrandSense VOC Matrix, we can distinguish between “noise” and meaningful “voice” that
actually impacts Brand Affinity. This data is further visualized through the Correspondence Map
to identify each brand’s POP (Points of Parity) and POD (Points of Difference) that resonate with consumers.
In this analysis, Thailand Post clearly stands out for its accessibility and trustworthiness,
while most other brands cluster around promotions—which have become mere POPs in today’s market.

Please explore more insights in the full report below.

For Desktop Users: Download the Full Report (PDF Version)
Best viewed on computer or notebook.

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For All Devices: View the Full Report as Images
Optimized for both mobile and desktop viewing.